An Integrated Approach
EXPANDING ITS RANGE OF SERVICES, PIEX OFFERS AN INTEGRATED APPROACH TO LABORATORIES
The complexity of the African market and its relative small size compared to other continents requires that Laboratories, especially those carrying therapeutic innovations, rely on a partner with market expertise.
PIEX supports the registration of products with local health authorities, launches and promotion to physicians and health professionals, and the availability of products in pharmacies on the continent.
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Customer risk management in Africa
(including on the most fragile clients) - Mutualization of orders in order to achieve minimum production and optimize costs
- Storage of products to eliminate the risk of stock-outs
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Administrative management of orders
(registration, verification, billing, collection) - Management of routing and customs clearance for imports and exports
- Preparation and delivery of samples and promotional material
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Customer information
(introduction of new products, etc.) -
Management of quality complaints
(traceability, batch withdrawal, etc.) - Pharmacovigilance
- Bonded storage for products manufactured outside the EU
Upstream Services
- Market research and product selection based on referenced and verified sources (IQVIA, wholesale data, PIEX sales history, sell-out data)
- Definition of business plans and deployment plans for new product line launches
Regulatory Affairs
- Product registration (adaptation of existing files to the requirements of African authorities and local submission / follow-up)
- Regulatory watch
Market Access
- Collaboration with government health officials
- Reflection on access to care
- Participation in public-private programs
Performance Monitoring & Business Development
- Follow-up of the sales in direct by Extranet
- Monthly sales summary by country/product/customer
- Performance benchmark vs. market
- Extension to new geographical areas
Marketing & Promotion
- Operations in French-speaking West Africa, with a growing presence in East and Central Africa
- Supporting PIEX partners in the promotion of their products through its specialized subsidiary
- In addition, PIEX calls upon a dozen integrated promotion players in Africa, selected for their seriousness and ethics and covering the entire area in a coherent manner
- Centralized Marketing and Regulatory teams for the zone: 20 people
- 75 field supervisors
- More than 400 participants, 80% of whom are medical visitors and 20% pharmacy visitors
West Africa
BENIN
IVORY COAST
GUINEA
MALI
NIGER
SENEGAL
TOGO
Central Africa
BURUNDI
BURKINA FASO
CONGO KINSHASA
CONGO BRAZZAVILLE
GABON
CENTRAL AFRICA
RWANDA
CHAD
Indian Ocean
DJIBOUTI
MADAGASCAR
MAURITIUS ISLAND
COMOROS
English-Speaking Africa
KENYA
GHANA
NIGERIA
TANZANIA
UGANDA
ZAMBIA
- PIEX is first recognized as an export wholesaler, a status granted by the French ANSM (Agence Nationale de la Sécurité du Médicament et des Produits de Santé)
- PIEX follows the Good Practices for the wholesale distribution of medicines for human use, according to international standards recognized by all pharmaceutical regulatory authorities worldwide
- PIEX's pharmaceutical partners are rigorously selected and certified according to Good Manufacturing Practices (international standards for the manufacture of medicines for human use)
- Finally, PIEX is approved as an Authorized Economic Operator by the French Customs